Your 26-Year-Old Target

Quick: Who are you trying to reach?

Please don't say "everyone." If you are crafting a strategy to reach "everyone," you are virtually guaranteed to reach "no one." Think of light. Light that is diffused does very little in terms of penetration. Focus it through a magnifying glass and you can set something on fire. Focus it into a laser and you can cut through sheet metal.

So let's get focused on who we are trying to reach for maximum impact.

First, if we really are talking about outreach, then you are not after the already convinced. So let's rule them out. Let's rule out the de-churched, too. Sure, they should be in a church, but they are already believers.

Let's be hardcore.

Which means we're talking about the unchurched unbeliever. The raw meat for evangelism. The testosterone for the mission. The person far from God. The one who doesn't give much thought, if any, to Jesus, to heaven and hell, and certainly not to a church.

But we're still not done.

Who is the average person in this category?

A 26-year-old. Click here to continue reading this post and to view the blog archive.

Daily Headline News

One in nine American men has oral HPV, study finds

An infection with this common virus, which is transmitted through intimate skin-to-skin contact, can cause cancer in several areas of the body. (Scutti, CNN)


The Movement of #MeToo

The goal of #MeToo was simply to give people a sense of "the magnitude of the problem." Waking up to a feed dominated by women discussing their experiences of harassment and assault will do that. (Gilbert, The Atlantic)


Young Audiences Flock to 'Happy Death Day'

A horror comedy that mixes hints of the "Scream" movies with "Groundhog Day"-style repetition, "Happy Death Day" managed to turn out younger audiences. (Barnes, The New York Times)


'A New Rosetta Stone for Astronomy'

For the first time, astronomers have detected visible light and gravitational waves from the same source, ushering in a new era in our attempt to understand the cosmos. (Koren, The Atlantic)


The History Books

The most influential book in human history is, without a doubt, the collected writings known as the Bible. And while most of us would like to know what it says, we haven't read it. Or even taken a tour of it. And for good reason. Delving into the Bible can be a daunting task. But what if we could take a guided tour, walking through all 66 of its books, and helped to know how to dip into the most pivotal passages? That's what James Emery White's latest series, "Thru the Bible in 7 Weeks," is all about. Whether you listen to one week or all seven, you will gain insight and knowledge about the Bible in a way unlike any other.

Click here to see this product and more.